Continuing from the previous note, we continue to discuss how to improve your website's ratings. Here are some suggestions, especially for webmasters who are trying to improve the performance of their websites.
- Continuously updated content
When your site is small, don't expect a particular article or page to bring in a lot of traffic right away. This is unrealistic and unsustainable for a new site. Believe in probability and the law of large numbers, and constantly update and optimize your content. The freshness of your content is the biggest advantage you will have over the high-powered sites. It's hard to maintain, but it's the right thing to do.
- Don't rely entirely on AI
While AI tools like ChatGPT and Claude are very powerful, don't think that AI can solve content production problems once and for all. Over the past year or two, Google's Core Update and Helpful Content Update have eliminated countless low-quality websites. While Google has said on various occasions that they do not single out AI content, but rather focus on whether or not it is helpful to users, low-quality content that relies on AI generation can still be penalized by the algorithm.
- Keeping your head above water with SEO
Don't believe everything Google says. Many Google employees themselves don't fully understand exactly how Google search works, and SEO is a practical art, not an exact science. For optimization, testing, tweaking and iterating is the key to success, not blindly following Google's public statements or guidelines.
To summarize, improving your website's ratings requires consistently updating valuable content, not relying too much on AI tools, and staying conscious of your SEO efforts. This is the only way to achieve good rankings and traffic in a competitive environment.
