Keyword research is an important tool for businesses: it can help you improve your search engine rankings, content, website traffic, and online advertising results. In fact, if you want to succeed online, it's important to conduct keyword research on a regular basis. In this article, I will discuss one of the new players in keyword research:UbersuggestThis is a new kind of integration.Keyword research tools.For SEO, PPC and any other keyword needs you may have.
Why do I need to do keyword research?
There are a number of ways you can use keyword research to your advantage; the first and most well-known use is forSEO PurposeThe
If you want your website to rank high in the search engines (and who doesn't? It means more traffic to your site and more sales for your business!) ), then you need to rank for the right keywords - which makes keyword research one of the most important aspects of an SEO strategy.
Similarly, if you are planning to setPPC Advertisement SeriesKeyword research is also critical. To be successful, you need to go straight to the source and find out exactly which keywords and long-tail keywords your target audience is using.
utilizationKeyword ResearchAnother way to capitalize on your strengths is toResearching Your AudienceAnd better understand their interests and needs, and how they use search engines to find products and services like yours. Then you'll be able to improve your website copy and blog content and create more targeted content based on your audience's search habits.
All of these uses of keyword research lead to other benefits: you'll get more traffic to your website and blog (from your own improved search engine rankings, your easy-to-find content, and your optimized ad campaigns) as well as generating more sales and customers because you'll be able to get more targeted traffic when you focus on the right keywords.
Introducing Ubersuggest...
Ubersuggestis a keyword research tool that has recently been improved and relaunched by Neil Patel with some great new features and an improved design that makes it super easy and quick to use. What's more, it's completely free to use, and you can use it as many times as you need to, with no login required: it's quick and easy.
All you have to do is enter the keyword or phrase in the search box and you're ready to go - but more on that later.
You can use it for all your keyword research needs such as SEO purposes, PPC marketing campaigns, getting ideas for new content to write for your blogs and websites, or just to better understand your audience and how they use search engines.
How to Conduct Keyword Research with Ubersuggest
To get startedUbersuggestYou don't need to log in or do anything - just use the search bar to get started.
Here are some different options to help you narrow down your search: first enter the keywords you want to research (I'll use "Content Creation" to start), choose the language and country you want to locate in, for example, and select whether you're interested in web or image search, shopping, YouTube, or news:
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The first thing you'll see is an overview of search volume, cost per click, and competition for the exact keywords or long-tail keywords you're searching for:
Next, you'll see all theKeyword Tipslistings, their search volume, and information about cost per click and competition:
638 ideas is quite a lot, so I can further filter my results. For example, I can sort my results by alphabetical order, search volume, CPC, or competition by clicking on the arrows next to the corresponding columns, and I can choose whether or not I want to see suggestions from Google Suggest or Google Keyword Planner.
Also, to further filter my search, I can search for keywords in the results:
As well as adding any negative keywords I want to exclude from the search:
The more you narrow down your search, the easier it is to find the right keywords to target or rank for. That's one of the big reasons I like this tool - it allows you to do very deep searches on tools that are free to use.
Once you have found a keyword that may be of interest to you, you can hover over the icons under the "searches" and "cost per click" columns (next to the number of each keyword) to find out more about its ranking.
As you can see in the screenshot above, theUbersuggestThis will show you the number of searches for that keyword over the last 12 months; simply hover over the columns representing each month of the year to see the exact number of searches for that particular month.
Similarly, for each cost per click, hover over the icon to see a more detailed report for that keyword:
In this way, you can find out the exact number of clicks, both natural and paid, based on rank position.
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Another important piece of information you get from each keyword is its competition, so you can see how difficult it is to rank for that keyword:
Once you have found the keywords of interest, you can easily select them for copying or export them to a .csv file to preserve their evidence and study them further:
So, should you try Ubersuggest?
My UbersuggestI'm impressed with the improvements, mainly for two reasons: one, because of the results and keyword suggestions you get, even though it's a free tool; and two, I like the interface and its ease of use.
If you're a beginner, you may find this tool easier to use than other free tools such as Google's Keyword Planner - but if you're an experienced user, it's just as convenient!
As I mentioned before, you can use this tool for many different reasons, for example:
- Improve search engine rankings by finding the right long-tail keywords to rank for
- Get keyword suggestions to help improve your website content and write highly targeted niche content on your blog!
- Get keyword suggestions for your cost-per-click campaigns to get better results, ultimately attracting more traffic and realizing more sales!
- Learn more about your audience and how they search for products and services similar to those you sell.
Conclusion
If you are looking for a free and easy to use keyword research tool.UbersuggestIt's a great choice. Not only is it quick and easy to use, but it also generates a large number of results as well as quality recommendations to consider for your marketing campaigns.
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