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Getting Started with Google Analytics: Learning to Analyze Website Data from the Ground Up
July 19, 2023Google Internet company Search Console tips are important, and GSC is a free tool byGoogle Internet companyis provided to help website owners monitor and maintain their website's performance in Google search results. It provides data and tools on how websites appear in Google searches, as well as advice on how to resolve any problems.
1. google search console tips function
Google Search Console provides the following features:
- Website monitoring: You can monitor the overall performance of your website, including search rankings, click-through rates, etc.
- Search Analytics: It is possible to analyze the performance of a website in Google search, including keyword ranking, click-through rate, etc..
- Index Status: You can see what pages Google has indexed and what pages are not indexed.
- Security Issues: It is possible to check a website for security issues such as malware or hacking attacks.
- External Links: You can check the external links of the website, which is very important for SEO.
- Internal Links: You can view the internal links of the site and how to optimize them.
- Behavioral Analysis: To understand the user behavior of a website, such as page views, bounce rate, etc.
- Speed Optimization: You can check the speed of the site and how to optimize it.
- API: You can use the Google Search Console API for more advanced data analysis.
- Other tools: This can be combined with other Google tools such as Google Analytics and Google Ads to further optimize the performance of your website.
2. Establishment and validation of the website

Create a website
If you don't already have a website, you will need to create one first. You can build a website using a website building platform such as WordPress, Wix or Squarespace, or you can hire a web developer to build a customized website.
Verification Website
Before using Google Search Console, you need to authenticate your website. The verification process ensures that you are the owner or administrator of the website and have control over the data and settings on the website.
There are a number of ways to verify a website. Here are some of the options:
Verification | Advantages | Disadvantages | Difficulty | safety | rapidity | dependability | Flexibility |
---|---|---|---|---|---|---|---|
HTML markup validation | Simple and easy to use | Not applicable to all websites | Simple | lower (one's head) | your (honorific) | center | lower (one's head) |
Google Analytics Certification | If you already use Google Analytics, no additional work is required! | Requires a Google Analytics account | Simple | your (honorific) | center | your (honorific) | lower (one's head) |
Google Tag Manager Verification | Validation can be done using a tool that already exists. | Requires a Google Tag Manager account | moderate | your (honorific) | center | your (honorific) | moderate |
Domain Name Provider Verification | Multiple sites can be verified using the same method. | Not applicable to all DNS providers | moderate | your (honorific) | your (honorific) | center | moderate |
Google Website Verification Service | Verification can be done using other Google tools. | A Google Analytics or Google Ads account is required. | Simple | your (honorific) | center | your (honorific) | lower (one's head) |
3. monitoring website performance
Data Analysis
Google Search Console provides a wealth of data analysis tools that allow you to understand the overall performance of your website and user behavior. The following are some of the useful data analysis features:
- Click rate: Click-through rate indicates the chance of users clicking on a link to the website after seeing the results of the website in Google search results. The higher the click-through rate, the more attractive the website is. You can view the click-through rate of a website in Google search and filter the click-through rate by date range, page, query, etc. to get a better idea of the performance trend of the website.
- Impressions: The number of impressions indicates the number of times a website is shown to users in Google search results. Every time a user sees your website in a Google search, an impression is recorded. The higher the number of impressions, the higher the exposure of the website in Google search. You can view the number of impressions of your website in Google search, as well as filter impressions by date range, page, query, etc. to better understand the performance trends of your website.
- Enquiry Report: Query reports allow you to understand the query terms users use in Google search and how they find your site. You can view your website's query reports in Google Search, as well as filter them by date range, page, country, etc. to better understand user search behavior.
- Page Report: The Page Report allows you to see how each page is performing in Google search. You can view data such as click-through rates, impressions, etc. for each page, as well as filter page reports by date range, type, etc. to get a better idea of how each page is performing.
- Installation Report: Device reports allow you to see how the site performs on different devices. You can view how the site performs on desktop, mobile, or tablet, as well as filter the device reports by date range, type, etc. to get a better idea of how it performs on different devices.
- National Report: Country Reports allow you to see how the site is performing in different countries or regions. You can view data such as click-through rates, impressions, etc. for different countries or regions, as well as filter country reports by date range, type, etc. to get a better idea of how different countries or regions are performing.
- Filter by date range: Filter by Date Range allows you to filter by a customized date range in order to compare data. For example, you can compare last month's data with this month's data to see how the site is trending.
Search Analytics
Search Analytics is an important feature of Google Search Console that helps you understand how your website is performing in Google searches. Here are some useful search analytics features:
- Enquiry Analysis: Query Analytics allows you to understand the query terms users use in Google search and how they find your site. You can view your website's query reports in Google search, as well as filter query reports by date range, page, country, etc. to better understand user search behavior.
- Page Analysis: Page Analytics allows you to see how each page is performing in Google search. You can view data such as click-through rates, impressions, etc. for each page, as well as filter page reports by date range, type, etc. to get a better understanding of each page's performance.
- country analysis: Country Analysis allows you to see how the site is performing in different countries or regions. You can view data such as click-through rates, impressions, etc. for different countries or regions, as well as filter country reports by date range, type, etc. to get a better idea of how different countries or regions are performing.
- Installation Analysis: Device Analytics allows you to see how your website is performing on different devices. You can see how the site performs on desktop, mobile or tablet, as well as filter device reports by date range, type, etc. to get a better understanding of performance on different devices.
- Filter by date range: Filter by Date Range allows you to filter by a customized date range in order to compare data. For example, you can compare last month's data with this month's data to see how the site is trending.
- Comparative Data: Comparative data allows you to compare data from different time periods in order to understand trends in website performance. For example, you can compare data from the previous month with data from the month before to see how the site's performance has changed.
- Search Appearance: Search Appearance allows you to see how a website looks in Google search, such as the displayed title and description. You can view the search appearance of different pages to get an idea of how the website is performing in Google search.
- Restricted Content: Restricted content allows you to view content on your website that Google has marked as restricted, such as copyrighted content. If your website contains restricted content, Google may exclude it from search results.
- Setup Search Analytics: Setting up Search Analytics allows you to set parameters for search analytics, such as the number of queries and display options. If you want to change the settings of the search analysis, you can use the Setup Search Analysis function.
- Enquiry Filter: Query filters allow you to apply filters to query reports to better understand user search behavior. For example, you can apply a query filter to a query report to view only queries that contain specific keywords.
Confirm web indexing status

Checking the indexing status of web pages is one of the important features of Google Search Console. With this feature, website owners can know which pages are indexed by Google and which pages are not. Below are some useful features of web indexing status:
- Index Status Report: The Indexing Status Report allows you to view information such as the number of pages indexed, the number of pages not indexed, the number of pages excluded from indexing, and more on your site. You can filter by date range, type, etc. to get a better idea of the indexing status of your site.
- Check Index Status: Check Indexing Status allows you to check the indexing status of a single web page. If the page is not indexed, you can learn more about why it is not indexed and fix the problem.
- Submit Website: If you want Google to index your page as soon as possible, you can submit your page. Please note that submitting a page does not guarantee that the page will be indexed, but it does increase the chance of the page being indexed.
Solving Indexing Problems
If your page is not indexed by Google, you can try the following methods to solve the problem:
- Check robots.txt file: If your page is blocked from being indexed in the robots.txt file, modify the file to allow Google to index the page.
- Checking the noindex mark: If your page contains a noindex markup, remove the markup so that Google can index the page.
- Check the website architecture: If your site is poorly organized, some pages may not be indexed. Please make sure that your site is well organized and that there are enough internal links between pages.
- Check the content of the web page: If you have low quality or repetitive content on your page, it may not be indexed. Please ensure that your content is of high quality and avoid duplicate content.
- Check Website Security: If there is a security issue with your website, such as malware or hacking, it may result in pages not being indexed. Please make sure your website is secure and protected from malware and hacking attacks.
- Wait a while.: If you are sure that there is no problem with your page, you may just need to wait a while for Google to index the page automatically.
5. Managing Web Links
Internal Links
Internal links are links between different pages within a website. These links help users navigate to different parts of the site more easily and help search engines understand the structure and content of the site.
Here are a few tips for managing your website's internal links:
- Use of Meaningful Anchor TextAnchor text is the clickable part of a link, usually a meaningful piece of text. The use of meaningful anchor text can help users understand the purpose of the link and also help search engines understand the content of the link. For example, using "click here" as anchor text is better than using "learn more about our services".
- Using Internal Link Levels: Creating a hierarchical structure between different pages within a website can help users navigate to different parts of the website more easily, and can also help search engines understand the structure and content of the website. For example, create a primary link to "products" or "services" on the home page of a website, and then create sub-links under these primary links.
- Use of internal links to distribute authority: Creating links between different pages within a website can help distribute PageRank, which in turn improves a website's ranking. For example, creating a link to a content-rich internal page on a site's home page can help these internal pages gain more authority.
External Links
External links are links that point to your website from other websites. These links can help search engines understand the content and authority of your site and can help you get more traffic to your site.
Here are a few tips for managing your website's external links:
- Create high-quality content: Creating high quality content can attract links from other websites. When other websites find your content valuable, they will be more inclined to link to your site.
- Collaboration with other websites: Collaborating with other websites can help you get more external links. For example, you can exchange content with other sites or do media coverage with other sites.
- Monitor External Link: Monitoring external links can help you understand which sites are linking to your site and the quality of those links. You can use theGoogle Search Consoleand other tools to monitor external links.
- Remove low quality links: Removing low-quality links can help your site avoid being penalized. For example, if you find that there are low quality links to your site, you can try to contact the administrators of those sites and ask them to remove the links. If you are unable to contact the administrator, you can use theGoogle Disavow Links Toolto remove the effects of these links.
6. Understanding Website Behavior and Effectiveness
Understanding Website User Behavior
Google Search Console allows you to understand how users behave and interact on the website. Here are some useful features for analyzing data:
- Behavioral Analysis: You can learn about the user behavior of the website, such as page views, bounce rate, etc. You can view the behavioral analysis of the website in Google search, as well as filter the behavioral analysis by date range, page, country, etc. to better understand user behavior.
- Target Tracking: Goal tracking allows you to set and track goals on the site, such as registrations, purchases, or downloads. You can view the completion status of goals on the site, as well as filter goals by date range, page, country, etc. to better understand user behavior and site performance.
- Event Tracking: Event Tracking allows you to track events that occur on the site, such as button clicks, video plays or downloads. You can view the number and type of events, as well as filter events by date range, page, country, etc. to better understand user behavior and site performance.
Understanding Website Performance

Google Search Console allows you to understand the speed and performance of your website. Here are some useful performance analysis features:
- Speed Report: The speed report gives you an overview of the site's speed performance, such as page load time, first render time, and more. You can view the site's speed report as well as filter the speed report by date range, page, country, etc. to get a better idea of the site's speed performance and trends. Alternatively, you can use theGoogle PageSpeed Insightsto test the speed and performance of the site.
- AMP Report: The AMP Report gives you an overview of the performance of your website's AMP pages. You can view data such as click-through rate, number of impressions, etc. for AMP pages, as well as filter AMP reports by date range, type, etc. to get a better understanding of AMP page performance and trends.
- Mobile Usability Report: The Mobile Usability Report provides you with an overview of the site's usability performance on mobile devices, such as usability, readability, ease of use, and more. You can view the Mobile Usability Report as well as filter the report by date range, page, country, etc. to better understand the performance and trends of the website on mobile devices.
- Safety Report: Security reports allow you to see if there are any security issues with your website, such as malware or hacking attacks. You can view a site's security report as well as filter the report by date range, type, etc. to get a better idea of the site's security status.
7. resolving website issues
Solving Website Security Problems
Google Search Console provides features that can help you check your website for security issues such as malware or hacking. If there is a security issue with your website, you should take immediate action. Here are some suggestions for resolving website security issues:
- Check if the website has been hacked: If you find that the website has been hacked, you need to take immediate action. You can check if your website has been hacked by using the security features of Google Search Console. If you find that your website has been hacked, you should immediately change all passwords and remove all malware and viruses.
- Update your website's software and plug-ins: Many hacker attacks are carried out by exploiting vulnerabilities in your website's software and plug-ins. If your website uses outdated software and plug-ins, your website is vulnerable to attacks. Therefore, you should regularly update your website's software and plug-ins to ensure that they are free from vulnerabilities.
- Use secure passwords: Using strong passwords can help protect your site from hackers. You should use different passwords for different websites and accounts, and use random password combinations that include upper and lower case letters, numbers and symbols.
- Enable HTTPS: The use of HTTPS encrypts all data between the website and the user, thus protecting sensitive information from being snooped on by hackers. If your website handles sensitive information, such as credit card numbers or personal information, HTTPS should be enabled.
- Using a Website Firewall: A website firewall can help detect and prevent hacking attacks. You can use a web firewall to monitor web traffic to detect and block malicious traffic.
Solving Common Problems
In the process of using the website, often encounter some problems, such as the site is not indexed, the site is slow, the site is penalized, etc. Google Search Console provides some features that can help you solve these common problems. The following are some solutions to common problems:
- Website not indexed: If you find that some pages on your website are not indexed, you can submit the URLs of these pages for indexing by Google. You can also check the website's robots.txt file to ensure that Google can access all pages of the website.
- Slow website speed: If your website is slow, you can use Google Search Console's Speed Optimizer tool to analyze the speed of your website and provide suggestions for improvement. You can also optimize your site's images, shrink CSS and JavaScript files, and more to improve site speed.
- Website Penalization: If your website has been penalized by Google, you can apply for restoration of your website's ranking by using the manual action feature of Google Search Console. You can also check your website for duplicate content, bad links, and other problems.
- Mobile experience issues: If your website is not well experienced on mobile devices, you can use Google Search Console's Mobility Analytics tool to analyze your website's performance on mobile devices and provide suggestions for improvement. You can also use responsive design to optimize how your website appears on various devices.
- External linking issues: If your site has low quality external links, you can monitor and manage these links using the Google Search Console's external linking tool. You can also contact the administrators of these sites and ask them to remove the links. If you are unable to contact the administrator, you can use the Google Disavow Links tool to remove the impact of these links.
Problems with your website not only affect your user experience, but also your rankings and traffic, so it's important to resolve them. It is important to address these issues, and Google Search Console can provide useful advice and tools to help you resolve website issues and improve the performance and quality of your website.
8. Improving the quality of the website
Optimize Website Content
Website content is a key factor in the quality of your website. Here are some tips to optimize your website content:
- Keyword Research: To understand the query terms used by users in Google search through keyword research in order to optimize the content of the website. The terms used by users in Google search should be relevant to the content of the website.
- Site Title: Website titles should be concise and contain important keywords. The website title should be clearly displayed on every page.
- Content Structure: Website content should be well structured so that it is easily understood by users and search engines. Use heading tags (H1, H2, H3, etc.) to organize the content.
- Content Updates: Website content should be updated frequently to keep it fresh and interesting. Add new content, such as blog posts or press releases, on a regular basis.
- Content Quality: Website content should be of high quality, valuable and meaningful. The content should solve the user's problems or answer their questions.
Website Speed Optimization
Website speed is another key factor in the quality of your website. Here are some tips to optimize your website speed:
- Using fast hosting: Choosing a fast host can increase the speed of your website. You can use web hosting comparison tools such asHostAdviceThe following are some examples of how you can compare the speed and performance of different hosts.
- Minimize image size: Images are a major factor in website speed. Using a compression tool (e.g.ImageOptim) to minimize the image size in order to speed up site loading.
- Minimize the number of requests: The fewer the number of requests per page, the faster the site will be. Use CSS and JavaScript merge tools (e.g.MinifyCSSrespond in singingMinifyJS) to minimize the number of requests.
- Using Web Cache: Using a web cache can reduce the loading time of a website. Browsers download web resources the first time a user visits a website and store them in a cache. When the user visits the website again, the browser will load the resources from the cache instead of downloading them again.
- Optimization Code: Code optimization can improve website speed. Using code optimization tools (such asUglifyJSrespond in singingClosure Compiler) to optimize JavaScript code.
9. Using the Google Search Console API

Understanding the API
The Google Search Console API is a powerful tool that allows you to analyze and understand your website's performance in Google Search in greater depth.The API allows you to automate tasks such as report generation, data extraction, and other tasks, saving you time and effort. Familiarizing yourself with how to use the API will help you better understand your site's performance trends and make more informed decisions.
Before using the Google Search Console API, you need to understand the following concepts:
- API Key: The API key is a string that allows you to access the Google Search Console API. you need to enter the API key to use the API.
- API Endpoints: The API endpoint is the URL of the API service.You need to specify the API endpoint to access the API service.
- API Request: An API request is an HTTP request that sends instructions to an API service.An API request can be a GET request or a POST request.
- API Response: An API response is an HTTP response returned by an API service, which may contain data, error messages, and so on.
Using the API
The following steps need to be completed to use the Google Search Console API:
- Creating API Keys: First, you need to create the API key. You can create API keys in Google Cloud Console. SeeGoogle Cloud Consoleto learn more.
- Installation of API Client: You need to install an API client in order to use the API. Google provides a variety of API clients, including Java, Python, PHP, and so on. You can install an API client inGoogle APIs Client LibrariesFind the details of the API client on the
- Create an API request: Using an API client, you can create an API request, which requires you to specify the API endpoint, API key, and other information.
- Handling API Responses: Once you send an API request, the API service will return an HTTP response. You need to process the API response in order to extract the required data.
All in all, the Google Search Console API is a powerful tool to help you analyze and understand your website's performance in Google searches in greater depth. Through the API, you can automate tasks such as report generation and data extraction, thus saving time and effort.
10. Using Google Search Console with other tools
Google Analytics
Google Analytics is a free analytics tool provided by Google. It can help you understand your website's user behavior, traffic, conversion rates, etc. Google Analytics can be used with Google Search Console to better understand how your website performs in Google searches.
Here are some ways to use Google Analytics paired with Google Search Console:
- View Keyword Analysis: Using Google Analytics you can view the keyword analysis of your website. This allows you to see which keywords are driving the most traffic and conversions, and which ones need further optimization.
- Analyzing Flow Sources: Using Google Analytics you can analyze the sources of traffic to your website. This allows you to see which channels are bringing in the most traffic and conversions, and which channels need further optimization.
- Setting Goals: Using Google Analytics you can set goals for your website, such as registrations, purchases or downloads. This will give you an idea of the conversion and return rates of your website and which pages need further optimization.
- Using the Google Analytics plugin: Using the Google Analytics plugin allows you to view Google Analytics data in the Google Search Console to better understand how your website is performing in Google searches.
Google Ads
Google Ads is a paid advertising platform provided by Google. It allows you to display ads in Google search results to attract more traffic and conversions.Google Ads can be used with Google Search Console to better understand how your website is performing in Google search.
Here are some ways to use Google Ads paired with Google Search Console:
- View Keyword Analysis: Using Google Ads you can view the keyword analysis of your website. This allows you to see which keywords are driving the most traffic and conversions, and which ones need further optimization.
- Setting up Advertisement Placement: With Google Ads you can set up your ad placement strategy and budget. This allows you to better control the cost and return of your ads.
- Using the Google Ads plugin: Using the Google Ads plugin allows you to view Google Ads data in the Google Search Console to better understand how your website is performing in Google search.
- Optimization of advertising content: Using Google Ads you can optimize your ad content to attract more traffic and conversions. This allows you to better understand how your website is performing in Google search and further optimize your website's SEO.