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SEO (Search Engine Optimization) is an optimization technique to improve a website's ranking in search engines and is designed to increase traffic to a website.SEO drives natural traffic, not paid search engine traffic, and occupies various positions on the search results page (SERP). Every day there are more than 3.5 billionGoogle Internet companySearch, where there are different search intentions: to gain insight into a topic, to find a solution, to buy a product or service. When you enter keywords into a search engine to find information or products, theGoogle Internet companyIt will search its database and present the web pages that best meet your needs in front of you, and sort them by relevance, the more relevant the web pages are, the higher the ranking.
In short, SEO techniques enable your website to appear in front of potential customers when they are looking for your brand or information related to your services/products in the search engines, which is not just gaining exposure to website traffic, but importing customers who are actually interested in your brand or product. This is very important for commercial websites.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing the pages and content of a website. Optimization is the process of bringing natural traffic to your website by making it easier to be found and ranked by search engines, in addition to making it easier for users to search for keywords that are relevant to your website in a simple and precise manner. Natural traffic refers to the behavior of searching for keywords from search engines to enter the website.
It is worth mentioning that if the traffic is generated through ad clicks, it is categorized as paid traffic, i.e. keyword advertising. In short, the most important direction of search engine optimization is how to actually apply SEO to help bring more traffic and more accurate targeting of customers and prospects to a website.
What is the purpose of SEO?

SEO stands for Search Engine Optimization and is a technique used to improve a website's ranking in the Search Engine Results Pages (SERPs) by improving the content and structure of the website. Although SEO has become a common online marketing strategy, many people are still unsure of the purpose of SEO.
In my opinion, SEO is a means of online marketing, not a goal. This is because SEO is seeking recognition from search engines and users to get better natural search rankings, while search engines are still for search users.
Experts explain the value of a website as follows: "Website value = basic value + branding + content quality". From this point of view, SEO is only a part of network marketing, that is, one of the means.
Obviously, if a website wants to be recognized by the search engines, then the content provided by the website should serve the users and solve their problems. This is why some people try to please the search engines and succeed in getting better natural search rankings, but after the search engines update some of the rules, resulting in a decline in the natural search rankings.
Why is this so? It's because they think of SEO as the goal of online marketing, forgetting that it's just one of many marketing strategies. This is not to say that you should not do SEO, because it is not wrong to do SEO well to bring more traffic, on the contrary, it is a good thing.
However, it is a mistake for the above to happen because they do not provide real value to the user, they are at best gifted students who are very good at cheating. Cheating to get good grades is usually temporary and not sustainable.
So, how do search engines determine if a website provides value to its users?
For search engines, the value of a web page is the search value of the page, and there are four main factors that affect the search value:
- The size of the interest group
- Scarcity of page content
- Quality of page content
- Timeliness and authority of the page
In order to achieve good natural search rankings, you need to do your own optimization work, but you also need others to help promote it. These four factors are crucial in evaluating the search value of a web page:
- Ethnicity size: Reflects the size of the user's liking or need for the page, and the public discourse of the things described on the page.
- Scarcity: This is also known as originality. If a website often reposts or plagiarizes other people's content, it lacks scarcity. Even if the plagiarized content is of high quality, the site is just a fake blog.
- Quality: This is a manifestation of the degree of user satisfaction, for example, there can be no invalid links in the article, the site should be stable, the speed of access should be good, whether the content is complete, layout and font is easy to read .......
- Timeliness and authority: timeliness refers to whether the content has declined significantly over time, or whether the content has become outdated; authority refers to who provides it? Is it an expert or well-known brand?
See here you will find, want to achieve good natural search rankings, not only to do a good job of optimizing the conditions outside, you also need others to help you a hand!
How SEO can grow your website's revenue?
Search Engine Optimization (SEO) is a strategy for making your website easier to find in search engines. By following the guidelines of the search engines, you can improve the accessibility and searchability of your website, which in turn increases the amount of traffic and potential customers. Since search engines are the preferred way many people search for information, performing SEO can greatly increase the exposure and success of your business/website. However, it is required that you constantly track and update search engine guidelines to ensure that your website consistently ranks highly.
As a result, customers have a better chance of coming to your site and spending money first, so if you haven't already developed an SEO strategy for your site, it's advisable to start working on it immediately to maximize your profit potential. If you have any questions, please feel free toContact Us
How do you perform SEO?
Search engine rankings are calculated using a complex algorithm, and there are many factors that can affect your site's ranking. These factors may change over time and the weighting of each factor may also change. Therefore, in order for your website to stand out in a competitive online environment, you need to constantly track and optimize your website to meet the latest search engine requirements.
SEO has become a long-term strategy that requires continuous efforts and adjustments to achieve the best rankings and the highest quality traffic. Therefore, if you want your website to succeed in the search engines, it is recommended that you focus on SEO website optimization and keep up with the latest changes in search engine algorithms.
SEO Tips and Strategies
Distinguish which behavior is good or bad for the site's SEO is very important, often looking for information on the Internet may be outdated information, often in the updated algorithm of the search engine may have a different way of judging, so always pay attention to the new algorithm and do SEO optimization adjustments is very important, to the following SEO optimization friendly key points:
- Choose keywords that are relevant to your product or service. Choosing irrelevant or low-traffic keywords may lead to poor results.
- Lay out your keywords appropriately. Don't overuse repetitive keywords or search engines may see it as a black hat technique.
- Make sure that the copy is relevant to the keywords. If the copy is less relevant to the keywords, it will make SEO ranking optimization difficult.
- Focus on copy headlines and content. Relevant and engaging headlines and a wealth of highly relevant content can help improve SEO rankings (to be used in conjunction with well-crafted keywords). In addition, a good user experience (UX) and artistic design (UI) can also help improve your site's rating by search engines.
- Remember to set Alt tags on your images to help search engines understand what they mean.
- Setting up quality external links and backlinks can be very helpful for SEO. Quality external links can drive traffic back to your site and increase your weight score, rather than using low quality links.
Extended Reading:Internal Linking [SEO 2021] - Moz - Internal links should point to the most trafficked pages, but at the same time ensure that the content is relevant and complementary, and that users are able to find exactly the information they need.
- Focus on long-term content and activities on social media (e.g. LINE, Facebook, Instagram) to build up popularity, attract steady traffic and increase brand awareness.
- Analyze and track the website traffic and various data performance to understand the effect brought by the SEO optimized ranking of the website. It is advisable to seek the assistance of a professional SEO optimization company to improve efficiency.
- For high traffic keywords with high competition, such as "New Year's vegetable gift box", "Windproof jacket", "Household food", it is recommended to use keyword ads to improve ranking.
In a nutshell, the setup of SEO strategy includes choosing keywords related to products or services, laying out the keywords wisely, providing quality content with relevance, setting up Alt tags, setting up quality external links and backlinks, directing to the most trafficked pages, running content and campaigns on social media for a long period of time, analyzing and tracking the traffic and data of the website, using keyword advertisements, and so on. Finally, it is advisable to seek professionalSEO Optimization Companyassistance to improve efficiency.
SEO Tools and Software

When performing SEO, we need to observe a wide range of things, from front-end to back-end tasks. First of all, we need to check the website structure to ensure that the website experience is friendly and can be easily indexed by search engines. Next, we need to select the right keywords and make sure they are properly placed on the site. At the same time, we need to monitor the competition to ensure that our strategy stands out from the competition. Finally, after optimization is complete, we need to track the effectiveness of our SEO rankings and report back on the status of our keywords. Therefore, SEO software tools are designed to help us perform different stages of SEO optimization.
SEO Optimization 1|Website Checkup
In order to ensure the success of your website in the Google search engine, it is very important to check the structure of your website; Google's crawlers read websites through HTML and various programming languages, and if a website's information is poorly structured or lacks security, it may be blocked, which may affect the ranking of the website. Therefore, ensuring that your website is well organized is the first step in performing SEO.
SEO Website Checker 1Google Pagespeed Insights (PSI)
Google Pagespeed Insights is a tool that helps you check whether your website's user experience on different devices (computers and mobile phones) meets your requirements. The tool evaluates several core metrics, including site load speed (LCP), time to initiate interaction (FID), and page stability (CLS), and converts them into scores. If the site maintains a green score, it means that users are having a better web experience. In addition, theGoogle Pagespeed Insights There are other diagnostic scores as well, and you can follow these suggestions for website optimization.
SEO Website Checker 2|Google Search Console
Google Search Console It can also help us to understand the popular keywords, search query rate, click rate, traffic source and other information of the website, so that we can understand the user's search habit and adjust the content of the website accordingly to improve the search ranking of the website. In addition, theGoogle Search Console We can also provide suggestions on problems encountered with the website, such as website security, website structure problems, etc., so that we can make appropriate corrections to the website.
SEO Website Checker 3|Moz Bar
Moz also offers paid SEO tools such as Moz Pro, Moz Local, Moz Domain Analysis, etc. These tools help webmasters to better understand how their website ranks in search engines and can provide useful suggestions and constructive feedback to help websites further improve their SEO optimization.
SEO Optimization Method 2: Keyword Research|Keyword Planner
In terms of tools, Google AdWords Keyword Planner is a common tool used by advertisers. In addition to checking the search volume of keywords, it also has the functions of suggested keywords and related keywords, which can provide a more comprehensive understanding of the popularity and relevance of keywords. In addition, SEMrush is also a very famous keyword analysis tool, which can provide detailed keyword reports, including search volume, competition level, search trends and other information, which can help us to formulate appropriate keyword strategies.
Keyword Planner 1|Google Ads
Google Keyword Planneris a tool provided by Google Ads to help you plan your Google keyword advertising campaign. It displays monthly search volume (only ranges are shown), competition levels and bids for keyword ads as a free initial reference to help you plan your keyword usage.
Keyword Planner 2|Google Trends
Google Trends You can set the search region, time period, etc. to observe the keyword search trend in different regions and time periods, which helps us to formulate the keyword strategy more accurately. In addition.Google Trends Professional versions of the tools are also available for a fee.
Keyword Planner 3|Ahrefs
Ahrefs There are many other functions to check the website traffic information, the number of backlinks, competitive websites and other information to help us understand the status of the website and make corresponding SEO optimization. In addition, Ahrefs can also provide a web crawler function, which can view the content, keywords, tags and other information of each web page of the website, helping us to understand the website's content situation and make corresponding corrections.
Keyword Planner 4|SEMrush
SEMrush also has other useful features, such as "Organic Research" which allows you to check the keyword performance of your competitors, including search volume, ranking, traffic, etc., so that we can understand the performance of our competitors' websites and make keyword planning in a more logical way; and "Backlink Audit" which can check the quality of the website's backlinks, so we can Backlink Audit" can check the quality of backlinks, so that we can find out the bad links and fix them immediately.
Keyword Planner 5|Ubersuggest
Ubersuggest It also supports keyword tracking, which allows you to track your own or your competitors' keyword rankings, so that you can understand your own performance status. In addition, you can check the keyword search volume and competition level in "Keyword Ideas", which can be used as a reference for your keyword planning.
SEO Optimization Method 3: Performance Tracking and Analysis|SEO Ranking Analysis Tool
We can also use SEO tools to track the ranking of our website and the traffic of our website. For example, Google Analytics can record the changes of website traffic, as well as the source and behavior of visitors. In addition, we can also use SEMrush, Ahrefs and other tools to track the ranking of the site in different search engines, and can use these tools to analyze the status of competing sites, so that we can find our own advantage.
SEO Ranking Analysis Tools 1|Google Search Console (GSC)
In GSC, we can see the data of natural search exposure, clicks and conversion rate, etc. Through these data, we can understand which keywords are contributing to the traffic of the website and further analyze the trend to improve the SEO strategy of the website. Through these data, we can understand which keywords contribute to the traffic of the website and further analyze the trend to improve the SEO strategy of the website.GSC can also help us detect whether the website has been attacked by malware or suffered from other threats, and provide solutions to protect the security of the website.
SEO Ranking Analysis Tools 2|Google Analytics (GA)
Google Analytics (GA) is a web analytics tool provided by Google to observe user behavior on websites. It is different from the Search Console in that GA can provide information about the source of users, the performance of each web page, the effectiveness of advertising, conversion benefits, etc., which is helpful for planning the overall marketing strategy.
SEO Ranking Analysis Tools 3|SimilarWeb
SimilarWeb It also provides data such as visitor information, social media performance, browser distribution, order conversion rate, etc., which can provide us with information about our competitors, and at the same time understand the performance of our website and provide directions for subsequent optimization.
Conclusion
There are also many other SEO analysis tools, such as SEOmoz, Majestic SEO, SERPstat, etc., which have their own special features. For example, SEOmoz provides social media index analysis, Majestic SEO provides website backlinks analysis, and SERPstat provides keyword suggestion and ads competition analysis, etc. Choosing the right SEO tool for your needs can help you achieve more effective SEO optimization. Choosing the right SEO tool for your needs can help you achieve more efficient SEO optimization.
Professional SEO optimization services are also available if needed.Contact Us